It’s time for healthcare to embrace the modern recruiting workflow. The landscape is forever changed, and doing things “the old way” no longer gets results.
And you know how dire the situation is right now for healthcare recruiters:
$47,000 average turnover cost for an RN
$5.2M-9M average hospital loss
Average time to hire 87 days
RN Vacancy rate is 17%
Embracing the modern healthcare recruiting workflow is essential. But what does that look like exactly?
> 24/7 availability
> Personalized communication
> Consistent brand experiences
At the heart of it? Chatbots. Healthcare organizations whose recruiting initiatives are not only succeeding, but dominating, are leveraging them in a myriad of ways. And if you’ve only ever used clunky, frustrating, and ineffective chatbots in the past, we have good news for you: Today’s recruiting chatbots will likely shatter your preconceived notions on what a chatbot is (and can do).
But why, exactly? Or perhaps how is another good word? Why are chatbots an integral part of the modern healthcare recruiting workflow?
Here are some of the most important reasons that are impacting your recruiting efforts:
You know how competitive it is out there for healthcare recruiters. Unfortunately, that competitive landscape has led to some recruiters being a bit unscrupulous. Spam. Lying to get nurses and other healthcare professionals in for interviews, and more.
Healthcare talent is already burned out at work. Now they’re being treated poorly by recruiters?! They are understandably nervous about recruiters, which means you have to be especially diligent, clear, and respectful to show healthcare professionals that you’re not going to waste their time.
Chatbots (like, of course, our Sense AI chatbot) do an excellent job of answering questions, prescreening candidates (which saves both candidates and recruiters time), and even scheduling interviews directly on your recruiters’ calendars.
A candidate can come to your website, ask questions, apply, be prescreened, and schedule an interview, all within a few minutes.
To be honest, it’s pretty mind blowing when you think about the “old” recruiting workflow. What could have taken a week (or more!) in the past can now happen in minutes >> and chatbots make it possible.
Taking all of the previous points into consideration, it’s also important to remember that healthcare professionals are working 24/7/365. A nurse looking for something better may be perusing job boards at 3am on a Wednesday, or 7pm on a Saturday night.
Even the most diligent and service-oriented healthcare recruiters can’t be available ALL the time. But your ideal candidates need you to be.
That’s where chatbots come in. Remember what I mentioned above - it all happens automatically and in minutes. But it also happens all the time. 24/7/365. Whenever your talent needs “you,” your chatbot is there, delivering an exceptional healthcare candidate experience. In effect, it does make your recruiters available 24/7.
And when they get into the office, your recruiters can see exactly how talent interacted with the chatbot, adding personalized messages and follow up wherever needed. Chatbots are available 24/7, and actually enhance your recruiters’ ability to create and nurture more personal, 1:1 relationships with talent.
Powerful stuff.
Fewer candidates are applying for healthcare jobs, yet healthcare organizations have a staggering amount of vacancies. You need talent now.
Time to hire has never been a more pressing metric. In fact one of our customers, a home healthcare and hospice provider, sought out Sense to help them provide better healthcare candidate experiences (see above), while simultaneously improving core metrics. Within a short time of onboarding and launching the Sense platform (including chatbot), they had decreased their time to hire by 79% (from 7 days to 1.5 days). That means more nurses and healthcare professionals on the job helping patients, faster.
And time to hire was just the tip of the iceberg as far as those metrics go.
Leveraging a chatbot in your healthcare recruiting workflow eliminates the time and process barriers that slow everything down. And today’s healthcare talent just doesn't have the time or patience for the “old way.” Investing in a recruiting chatbot can literally be a game changer for you (just as it was for the customer mentioned above).
Want to see the Sense recruiting chatbot in action to get a feeling for how it could work in your recruiting workflow? Schedule a demo with our team today to learn more.
