The average job seeker has an opinion about you long before you even know their name, let alone review their resume. Today’s talent is interacting at events, communicating via text, bookmarking blogs, and spending hours scrolling social media. They’re dissecting your employer brand, evaluating whether or not they want to work with you, and only then are they submitting a resume.

A growing number of firms are recognizing this shift. In fact, 70% of employers have invested or plan to invest additional resources toward improving their candidate experience in the next year. If you aren’t prioritizing and adapting your engagement strategy, you’re going to be left behind.

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In this ebook, we look at the four fundamental components to a successful candidate engagement strategy: innovative tech tools, a multi- channel operation, your dedicated team, and the message you share.