Sense Competitor: Bullhorn

What does Bullhorn Automation offer?

Bullhorn Automation provides a full-featured applicant tracking system (ATS) and customer relationship management (CRM) platform designed primarily for staffing agencies and recruiting firms. Key features include:

Comprehensive ATS functionality with candidate management, job posting, and workflow automation

CRM capabilities for managing client relationships and business development

Job board integrations with major platforms including LinkedIn and Workday

Reporting and analytics for tracking recruiting metrics and performance

Customizable workflows and automation rules

Mobile application for recruiters on the go

Integration ecosystem with various HR and recruiting tools

The platform is built to handle the complex needs of staffing agencies that manage multiple clients, high volumes of candidates, and diverse job requirements across various industries.

Why do recruiting teams choose Sense?

Recruiting teams select Sense for several key advantages:

AI-Powered Engagement: Sense's AI chatbot, Grace, can conduct natural conversations with candidates, screen them based on specific requirements, and even schedule interviews automatically. This allows recruiters to engage thousands of candidates daily without manual intervention.
Mobile-First Experience: The platform delivers a mobile-optimized candidate experience that meets modern job seekers' expectations for instant, convenient interactions.
Personalized Campaigns: Sense enables multi-channel, personalized outreach campaigns to reactivate passive talent and maintain ongoing relationships with potential candidates.
High-Volume Hiring Efficiency: The platform excels in industries requiring rapid, large-scale hiring such as healthcare, retail, hospitality, logistics, and warehousing.
Real-Time Insights: AI-powered matching and automated screening provide real-time alerts and candidate summaries, helping recruiters quickly identify qualified candidates.
Industry Specialization: Sense has developed specific expertise in sectors that require frequent, high-volume recruiting cycles and continues to innovate with cutting-edge features like Voice AI and AI recruiter capabilities.

What types of companies use Bullhorn Automation?

Bullhorn Automation primarily serves:

Staffing agencies of various sizes managing multiple client accounts
Recruiting firms specializing in permanent placement or contract staffing
RPO (Recruitment Process Outsourcing) providers handling recruiting for multiple organizations
Executive search firms managing high-level placements
Specialized recruiting firms in specific industries or skill areas
Medium to large recruiting organizations requiring comprehensive ATS and CRM functionality

The platform is particularly popular among organizations that need to manage complex client relationships alongside candidate management, making it well-suited for agencies that operate as service providers rather than internal corporate recruiting teams.

What types of companies use Bullhorn Automation?

What types of companies use Sense?

Sense typically serves:

High-volume hiring organizations across retail, healthcare, hospitality, and logistics
Companies with frequent hiring needs requiring continuous candidate engagement
Organizations prioritizing candidate experience and mobile-first interactions
Businesses seeking to automate repetitive recruiting tasks while maintaining personalization
Companies in industries with high turnover requiring ongoing talent pipeline development
Mid-market to enterprise organizations looking for AI-driven recruiting efficiency

Sense has reportedly helped over 1000 market leaders enhance their hiring processes, particularly those dealing with blue-collar and hourly worker recruitment.

What customers say about Sense?

Based on available reviews and user feedback:

Positive feedback highlights:

Users appreciate the AI-powered conversational capabilities that enable natural interactions with candidates
The automated screening and interview scheduling features significantly reduce manual workload
Mobile-first design resonates well with both recruiters and candidates
Personalized messaging capabilities help maintain candidate engagement
Real-time candidate insights and summaries improve decision-making speed
Customers praise Sense's continuous innovation, including advanced Voice AI and AI recruiter capabilities

Areas for consideration:

As with any AI-powered platform, some users note the importance of proper setup and training to maximize effectiveness
Integration requirements may vary depending on existing HR tech stack
Pricing structure may require evaluation based on hiring volume and organizational needs

User reviews generally emphasize Sense's strength in automating high-volume recruiting tasks while maintaining a personalized candidate experience. Sense continues to be recognized as a market innovator in recruiting automation and engagement technology. 

What customers say about Bullhorn Automation?

Based on available reviews and user feedback:

Mixed feedback highlights:

Some users find the comprehensive feature set valuable for staffing agency operations
The integration with the broader Bullhorn ecosystem can be beneficial for existing Bullhorn users
Reporting capabilities are appreciated by agencies managing multiple clients

Common concerns:

User reviews are often mixed or negative regarding ease of use and platform performance
Limited innovation since acquiring Herefish in 2020, with many features remaining largely unchanged
The platform only works within the Bullhorn ecosystem, limiting integration flexibility
Users report challenges with the complexity of setup and ongoing maintenance
Customer support and implementation experiences vary significantly

Unlike Sense's focus on automation and engagement innovation, Bullhorn Automation primarily emphasizes traditional ATS and back-office functionality, which may not meet the evolving needs of modern recruiting teams seeking cutting-edge automation solutions.

Frequently Asked Questions

Which platform is better for high-volume hiring?

Sense is typically better suited for high-volume hiring scenarios due to its AI-powered conversational capabilities and automation features designed specifically for engaging large numbers of candidates simultaneously.

What's the main difference in target market?

Bullhorn Automation primarily serves staffing agencies and recruiting firms that manage multiple clients, while Sense focuses on direct employers (companies hiring for themselves) with high-volume recruiting needs. Bullhorn only works with companies that have bullhorn as an ATS while Sense works with many ATSs.

How do pricing models compare?

Bullhorn Automation typically operates on a per-user monthly subscription model, with pricing reportedly ranging from $110 to $315 per user per month depending on features and customization. Sense pricing is generally quote-based and may vary significantly based on hiring volume and feature requirements.

Which offers better integration capabilities?

Sense offers flexible integration options that work with a variety of ATS platforms and HR systems, making it adaptable to different technology stacks. Bullhorn Automation only works within the Bullhorn ecosystem, which limits integration flexibility but provides deeper functionality for organizations already using Bullhorn products.

What about implementation complexity?

Bullhorn Automation may require more complex implementation due to its comprehensive feature set and customization options, particularly for staffing agencies with specific workflows. Sense typically offers faster implementation focused on AI setup and candidate engagement optimization.

Which is better for candidate experience?

Sense is specifically designed with candidate experience as a primary focus, offering mobile-first interactions and conversational AI. Bullhorn Automation provides standard candidate portal functionality but emphasizes recruiter and client management features.

How do they handle reporting and analytics?

Both platforms offer reporting capabilities, but Bullhorn Automation provides more comprehensive business intelligence features for staffing agencies tracking multiple metrics across clients. Sense focuses on recruiting metrics and AI-driven insights about candidate engagement and pipeline health.

Customer Reviews

4.5/5

4.2/5

This comparison is based on publicly available information as of May 2025. For the most current pricing, features, and capabilities, we recommend contacting both vendors directly for demos and detailed proposals based on your specific requirements.

Sense Platform for Talent Acquisition

Sense Platform for Talent Acquisition

Sense Platform for Staffing

Sense Platform for Staffing

Sense AI Recruiter

Sense AI Recruiter

Blogs

Books and Reports

Events and Webinars

Tools and Templates

Sense vs Bullhorn Automation:
Which is the best recruiting solution for you?

What does Bullhorn Automation offer?

Why do recruiting teams choose Sense?

What types of companies use Bullhorn Automation?

What types of companies use Sense?

What customers say about Sense?

What customers say about Bullhorn Automation?

Frequently Asked Questions

Customer Reviews

4.5/5

4.2/5

Platform

Solutions

Resources

Company

Follow us

Contact us

Sense Platform for Talent Acquisition

Sense Platform for Staffing

Sense AI Recruiter

Blogs

Books and Reports

Events and Webinars

Tools and Templates

Sense vs Bullhorn Automation: Which is the best recruiting solution for you?

What does Bullhorn Automation offer?

Why do recruiting teams choose Sense?

What types of companies use Bullhorn Automation?

What types of companies use Sense?

What customers say about Sense?

What customers say about Bullhorn Automation?

Frequently Asked Questions

Customer Reviews

4.5/5

4.2/5

Platform

Solutions

Resources

Company

Follow us

Contact us

Sense vs Bullhorn Automation:
Which is the best recruiting solution for you?